MEET THE TEAM

Anne-Marie Maxe
Founder, CFP Practitioner
Anne-Marie started Seaside Financial Services in 1994. Her background in business operations, accounting and management gives her a unique perspective in building business strategies for clients. She has been working as an asset manager for over 20 years, creating customized portfolios for individuals and businesses. Anne-Marie develops financial plans to assist clients in achieving their goals through investment, business, and insurance strategies. She is a former Commissioner of the City of Oceanside Economic Development Commission and a Founding Member and former Board Member of MainStreet Oceanside. 
Anne-Marie has passed the following FINRA exams with Fortune Financial Services, Inc.
  • Series 7 - General Securities Representative
  • Series 26 - Investment Company/Variable Contracts Limited Principal
  • Series 51 - Municipal Fund Securities Limited Principal
  • Series 63 - Uniform Securities Agent State Law

Anne-Marie is registered as an Investment Advisor Representative with Seaside Financial & Insurance Services and offers investment advisory services through fee based or commission based programs. Anne-Marie is also registered as Registered Representative with Fortune Financial Services, Inc. and offers securities products through commission based transactions.

Fortune Financial Services, Inc. is not affiliated with Seaside FInancial & Insurance Services.

Shawn Orser
President and CEO
Shawn began his career in Finance in 1997 supporting an Index Arbitrage desk at RBC Dominion Securities. He then moved to Merrill Lynch where he worked on the trading desk for the Equity Linked Products Group. He left Merrill Lynch to join the hedge fund Titan Capital where he traded equity derivatives. Afterwards he worked as a proprietary trader for Remsemberg Capital trading equity and option strategies. In 2007, he moved to the retail side of the business with Northwestern Mutual and has been with Seaside since 2009.
Shawn holds a BS in Finance from Syracuse University and has passed the following FINRA exams with Fortune Financial Services, Inc.
  • Series 7 - General Securities Representative
  • Series 66 - Uniform Securities Agents Law
  • Series 55 - Equity Trader Examination
  • Series 63 - Uniform Securities Agent State Law
Shawn also holds Life & Health Insurance licenses in California and Connecticut.

Shawn is registered as an Investment Advisor Representative with Seaside Financial & Insurance Services and offers investment advisory services through fee based or commission based programs. Shawn is also registered as Registered Representative with Fortune Financial Services, Inc. and offers securities products through commission based transactions.

Fortune Financial Services, Inc. is not affiliated with Seaside Financial & Insurance Services.

Darlene Maza
Chief Compliance Officer | Operations Manager

Darlene began her career in Finance for UBS PaineWebber in 2000 as a Sales Assistant working under the Assistant Branch Manager and a few other senior advisors. After working in the large investment firm setting she went to work for small independent firms. At Jim Lee Financial she was the  Director of Operations and Todd Lenhoff she was the Director of Marketing.

Darlene joined Seaside Financial & Insurance Service in January 2016.  With her exceptional relationship building skills and attention to detail, she is integral to the seamless process clients experience when working with the firm. Darlene brings a strong sense of passion, compliance and dedication to each individual and family she serves.


Darlene holds a Master's Degree in Organizational Management with a concentration in Business Administration and Human Resources.

She also holds Life and Health Insurance license in California.

Hugo Lopez
Financial Advisor and Investment Advisor Representative

Hugo began his career in pension administration in 2002 with Innovative Pensions Strategies, Inc., where he served as Director of Plan Design. He was responsible for the design and implementation of employer-sponsored qualified plans for small- mid- and large-sized corporate clients. Hugo is designated as a Qualified 401(k) Administrator (QKA) through, and is a member of, the American Society of Pension Professionals and Actuaries (ASPPA). His expertise in corporate retirement plans is evidenced by his membership in the National Association of Plan Advisors (NAPA) where he serves as founding member of the NAPA-NET committee. Hugo joined Seaside Financial & Insurance Services in 2011 and advises clients on their financial and retirement goals through consultative investment and insurance strategies.

Hugo holds a BA in Economics from San Diego State University and has passed the following FINRA exams with Fortune Financial Services, Inc.

  • Series 6 - Investment Company/Variable Contracts Representative
  • Series 63 - Uniform Securities Agent State Law
  • Series 65 - NASAA Uniform Investment Adviser Law Exam
Hugo also holds Life & Health Insurance licenses in California.

Hugo is registered as an Investment Advisor Representative with Seaside Financial & Insurance Services and offers investment advisory services through fee based or commission based programs. Hugo is also registered as Registered Representative with Fortune Financial Services, Inc. and offers securities products through commission based transactions.

Fortune Financial Services, Inc. is not affiliated with Seaside Financial & Insurance Services.

Ron Ophetveld
Financial Advisor and Senior Investment Advisor Representative

In 1991 Ron started working as an investment analyst for a Dutch insurance company. Six years later he moved to New York City and worked on Wall Street as an analyst and portfolio manager until 2009 for Friends Ivory & Sime, JP Morgan and UBS Global Asset Management.

 

He Started his own financial planning firm Veld Advisors in New York in 2009 and moved to California in 2010. He merged his practice in 2012 with HK Financial and worked there until he joined Seaside Financial & Insurance Services in August 2015.

Ron holds a doctorate degree in Finance and Economics from the University of Tilburg in the Netherlands and has four years of Financial Analyst Education at the University of Amsterdam. 

Ron has passed the following FINRA exams with Fortune Financial Services, Inc.
  • Series 65 - NASAA Uniform Investment Adviser Law Exam

Ron is registered as an Investment Advisor Representative with Seaside Financial & Insurance Services and offers investment advisory services through fee based or commission based programs. Ron is also registered as Registered Representative with Fortune Financial Services, Inc. and offers securities products through commission based transactions.

Fortune Financial Services, Inc. is not affiliated with Seaside Financial & Insurance Services.

Alison Farin
Certified Pension Consultant

Alison is a Certified Pensions Consultant and joins Seaside Financial & Insurance Services in a primarily advisory role for the integration of complex retirement plan design solutions into the essential financial planning role orchestrated b y Seaside Financial. Alison’s career in Financial Services began on the Bond Administration desk for Bateman Eichler in 1979 and proceeded through several firms where she acquired experience in Corporate Finance, Private Placement Structuring, Business Planning, and for the last 22 years, Qualified Plan Design and Administration.

 

Alison holds a Bachelor of Science Degree from California State Polytechnic University, Pomona and has passed the following FINRA Exams:

  • Series 7 - General Securities Representative
  • Series 63 - Uniform Securities Agent State Law
  • Series 65 - NASAA Uniform Investment Adviser Law Exam
Alison also holds a Life & Health Insurance licenses in California.

Alison is registered as an Investment Advisor Representative with Seaside Financial & Insurance Services and offers investment advisory services through fee based or commission based programs. Alison is also registered as Registered Representative with Fortune Financial Services, Inc. and offers securities products through commission based transactions.

Fortune Financial Services, Inc. is not affiliated with Seaside Financial & Insurance Services.

Lisa Whitley
Account Manager

Lisa comes from a background in investments starting out at Norwest Investment Services and later Norwest Investment Management. Most of her 8 years at Norwest was working with fixed income securities and mutual funds, both in sales and trading.  She joined Seaside Financial in 2019 bringing with her over 20 years of experience in sales and client management.  Lisa enjoys working with individuals and businesses to discover what is important to them and how to help them protect it.

Lisa holds a Bachelor’s Degree in Arts in Product Design and Minor in Business from University of Oregon.

 

She also holds Life and Health Insurance license in California and Property and Casualty.

Ready to speak to one of our financial experts?

Securities offered through Fortune Financial Services, Inc. (724) 846-2488 Member SIPC/FINRA

Fortune Financial Services, Inc. is not affiliated with Seaside Financial & Insurance Services.

To learn more about the professional history of our financial advisor(s), please visit FINRA’s BrokerCheck at brokercheck.finra.org.

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Broker Check

© 2019 by Seaside Advisory

Email:

Info@seasideadvisory.com

Phone:

(760) 433-4632

Address:

2032 Corte del Nogal 

Suite 100

Carlsbad CA 92011